sales-and-marketing
IT integration may boost sales jobs
The organisation explains that there is a disparity between marketing - which generates brand awareness and leads - and the success of people in sales jobs in terms of converting those opportunities into profits.
As a result, some companies can see an efficiency rate as low as 20 per cent in terms of the sales department making use of the information generated through marketing activities.
Rich Vancil, vice-president of IDC's Executive Advisory Group, says: "Process improvement is the path forward to better alignment between sales and marketing."
"This year, large technology companies are seeing sales and marketing expenses grow faster than revenues."
By automating some of the main processes involved in both sales and marketing, he suggests that up to 20 per cent can be saved on existing budgets.
The Executive Advisory Group exists to advise on benchmark data in the sales and marketing sector, in order to allow professionals in the industry to plan their future investments.
Find information on the latest Sales & Marketing jobs at Poolia Recruitment Specialists
| Extract: | Automating processes through the use of IT infrastructure can help people in marketing and sales jobs to reach higher efficiency levels, it is claimed. |
Updated: 03 August 2010.
Categories: market-and-industry-news, sales-and-marketing.
Sales and marketing jobseekers told they need hard commercial skills
A personnel expert has suggested that future applicants for sales and marketing jobs as well as for other sectors may need hard commercial skills to cope with any financial fallout that may arise.
Dr John McGurk, an advisor on talent development and learning at the Chartered Institute of Personnel and Development, warned that the ability to manage these realities when they occur is a key skill that every company should have.
He said: "You need to know how your business makes money or how it serves its customers. You need people who understand that".
Furthermore, those looking for sales and marketing jobs were told that innovation and creativity will also be vital commodities that businesses will need to have if they are to win new markets and be able to develop successful products.
Last month, a survey by Egon Zehnder International showed that as few as five per cent of organisations believed they possess the right resources to deal with future economic instability.
Find information on the latest Sales & Marketing jobs at Poolia Recruitment Specialists
Updated: 07 July 2010.
Categories: market-and-industry-news, sales-and-marketing.
Sales and marketing jobseekers told recruitment freeze shrinking
A recruitment expert has told people in sales and marketing jobs that human resources departments are having to think creatively in order to ensure their workforce has the requisite talent and skills available.
The Chartered Institute of Personnel and Development's (CIPD's) Resourcing and Talent Planning Survey revealed that organisations had reported recruitment difficulties, often due to a lack of skills available to them.
However, the proportion of companies intending to implement a freeze on employing new staff dropped from 42 per cent in 2009 to just 22 per cent this year.
As expected, the public sector bucks the trends in this area with 51 per cent of organisations likely to put a hold on recruitment, compared with just 16 per cent in the private sector.
Earlier this month, the Recruitment and Employment Confederation reported a rise in the number of people securing permanent placement.
Find information on the latest Sales & Marketing jobs at Poolia Recruitment Specialists
Updated: 22 June 2010.
Categories: london, market-and-industry-news, sales-and-marketing.
Positive job figures may interest those looking for sales and marketing jobs
People looking sales & marketing jobs may be interested in the latest recruitment figures that have suggested a recovery in the private sector is continuing in the UK.
The Report on Jobs from the Recruitment and Employment Confederation and accounting firm KPMG revealed an increase in the number of permanent and temporary vacancies in the UK in April.
Although the rise in permanent vacancies eased slightly from a record high in February, the report maintained that a fragile recovery was continuing with the private sector boosted in recent months.
However, Bernard Brown, partner and head of business services at KPMG, said that public sector employees appeared to be waking up to the financial reality about to head their way.
Kevin Green, REC chief executive, warned the next government faced a balancing act of stimulating growth while not triggering widespread job losses as it cuts spending.
Mr Green has repeatedly predicted in recent months that public sector difficulties could bring positive recruitment data to a halt.
Find information on the latest Sales & Marketing jobs at Poolia Recruitment Specialists
Updated: 06 May 2010.
Categories: market-and-industry-news, permanent-placement, sales-and-marketing, temporary-staffing.
