Making an impression at the interview

When invited to meet a potential employer for interview, the primary purpose is frequently to develop a personal impression, often based on chemistry and the applicant's competency, passion for and understanding of the role.

Preparation undoubtedly makes for a better interview outcome. Even a little research conveys interest and initiative which is essential to convey a good impression to a potential employer.

Preparing questions in advance and indeed answers to obvious questions that are likely to be asked shows thoroughness and attention to detail - whilst helping provide the material for a relevant conversation to ensure the interview runs smoothly.

It's worth taking another look at the application submitted for this role and consider whether it was tailored in a specific way, or whether there are elements that a recruiter may be specifically interested in and be prepared to draw upon those.

The dress code for interviews is a vital element of preparation, with clothing sending out a signal, which can either help of hinder an applicant's chances. Whilst many employers highly value a sense of personality, it is typically best to expect formality on first meeting, unless specifically briefed otherwise.
If you have any supporting materials that are pertinent to the role, such as testimonials, or proof of previous experience, be prepared to bring them and offer the opportunity to look through them during the interview.

During The Interview

Be punctual and ensure the mobile phone is off before the interview begins.

The first few minutes of an interview are vital - try to meet the interviewer with a smile and a handshake and engage in dialogue immediately, preferably moving swiftly from small talk to relevant matters.

Try to be open, honest and positive at all times, which can be reiterated with body language.

If a provocative question is asked, be aware that the reaction may be of more importance to the interviewer than the response.

Draw upon the preparation made in advance and, if time permits, ask questions about the business or the specifics of the role, even if only to elaborate on points already discussed.

Conclude the interview with thanks for the interviewer's time and, if appropriate, reiterate enthusiasm for the role to leave the interviewer with a positive message.

Following The Interview

Following an interview it's worth taking a moment to reflect on what might have been done differently with a view to modifying interview technique in future.